About us

Guizhou Minshun Tea Co., Ltd.

The Charm of Qian Tea, Growing in Harmony with Nature

Guizhou Minshun Tea Co., Ltd. was born in the era when the ecological tea regions of Qiandongnan rose in value and consumers increasingly demanded high-quality specialty teas. Rooted in the core area of the “Ecological Tea Hometown of Western China” — the Tea Industry Park in Zhongchao Town, Liping County, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province — we focus on four core categories: black tea, white tea, ancient tree black tea, and ancient tree white tea.

With the mission of “Preserving the charm of Guizhou’s ancient tree tea, delivering the authentic fragrance of ecological tea”, Minshun upholds the core values of “Craftsmanship with integrity, ecology first, mutual trust and win-win”, and is committed to the vision:

“By 2035, supported by ecological quality and intangible cultural heritage craftsmanship, become one of the most influential professional brands in the field of ancient tree black tea and white tea in China.”

Breaking Industry Pain Points

For a long time, the Guizhou tea industry has faced two persistent challenges:

  • The quality of ancient tree tea is difficult to identify;

  • Specialty teas lack professional and trustworthy brands.

Consumers seeking authentic ancient tree tea often face uncertainty with tree age and lack of transparency in processing. Those wanting to enjoy Guizhou specialty teas struggle to find reliable brands.

Guizhou Minshun Tea Co., Ltd. breaks these limitations with a “consumer-oriented mindset” to redefine product logic and create distinctive user experiences anchored in regional characteristics. By leveraging Liping’s millennium-old tea heritage and rich ancient tree resources, we meet modern consumers’ needs for “authenticity, safety, and cultural depth”.

We established clear recognition standards for ancient tree teas:

  • Raw material definition: ancient trees ≥ 100 years old.

  • Harvesting norms: one bud with one or two leaves.

  • Processing quantification: fermentation degree for black tea, withering duration for white tea.

With these standards, Minshun became the first to achieve “traceable quality and transparent pricing” for ancient tree teas, enabling consumers to easily choose authentic Guizhou tea without specialized knowledge.

Recognition & Industry Influence

Thanks to our dedication to ecological quality and regional特色, Minshun Tea has, since 2022, been the official designated tea for the China Guizhou International Tea Culture Festival and the Qiandongnan Tea Industry Expo for three consecutive years.

Our teas showcase to the nation and the world the unique flavor of Liping’s ancient tree tea — high aroma, mellow taste, and lasting sweetness — while elevating “Qiandongnan Ancient Tree Tea” into a recognized regional identity, marking the transformation of Guizhou specialty tea from category advantage to brand advantage.

Industry Chain Development

Minshun Tea integrates “innovation and heritage” to vertically connect the full value chain — from ancient tea gardens to primary processing to refined production — and horizontally build a dual-brand matrix for both professional and mass markets. This ensures Guizhou tea retains both “rare value” and “everyday warmth.”

  • Tea Garden Bases: Three standardized ancient tree tea garden bases in Zhongchao, Zhaoxing, and other core regions, managed with unified care and standardized harvesting. From soil improvement and eco-friendly pest control to fresh leaf grading, we ensure ecological quality at the source.

  • Primary Processing: Two primary processing factories near the bases, where freshly picked leaves are processed within 2 hours to preserve freshness and aroma.

  • Refined Production: Our core factory in Zhongchao Town Industrial Park (Building No. 4) is equipped with modern sorting, testing, and packaging lines, creating a closed-loop chain of direct sourcing, freshness-locking, and aroma-enhancement.

Brand Matrix

To meet diverse consumer needs, we provide differentiated product solutions:

  • Main Brand “Guizhou Minshun”: Targeting the high-end market with series such as “Centennial Ancient Tree” and “Liping Secret Realm,” featuring rare ancient tree teas for tasting and collection.

  • Everyday Line: Cost-effective black and white teas, available in portable cans and tea bags, fitting into office, travel, and daily scenarios.

This creates full coverage: “High-end with distinction, mass-market with quality.”

Driving Rural Revitalization

While growing the business, Minshun Tea remains rooted in Liping and committed to giving back to local communities. Guided by the principle of “growing together with tea farmers, revitalizing villages through industry,” we built a sustainable “enterprise + base + farmers” support model:

  • Regular free training by heritage tea masters and agricultural experts on ancient tea tree care, scientific picking, and fresh leaf quality improvement.

  • Long-term purchase agreements with over 200 tea farmers, buying fresh leaves at 15%-20% above market price, increasing farmers’ annual income by over 30,000 RMB per household.

This approach closely aligns enterprise growth with farmers’ welfare, making the ecological tea industry a “green engine” for rural revitalization.

Making Tea Simple for Modern Life

Minshun Tea adapts to modern lifestyles with the principle of “simplifying Guizhou tea”, solving three major consumer pain points:

  • Buying: Clear standards eliminate information gaps, making tea selection easier.

  • Drinking: Portable packaging fits diverse scenarios, making tea consumption more convenient.

  • Gifting: Gift boxes infused with Miao and Dong cultural elements (drum towers, embroidery) highlight regional特色 while showing sincerity.

We believe good tea is not just a beverage, but a warm companion in life. With every cup of ancient tree tea from Liping, we bring the authentic taste of ecology into daily life and breathe new vitality into Guizhou tea culture.

Corporate Culture

  • Mission: Preserving the charm of Guizhou’s ancient tree tea, delivering the authentic fragrance of ecological tea.

  • Vision: By 2035, become one of China’s most influential professional brands in ancient tree black and white tea, supported by ecological quality and heritage craftsmanship.

  • Core Values: Craftsmanship with integrity, ecology first, mutual trust and win-win.